Grown in Coquille, Oregon · First Batch Coming Soon

ItsOMADe

Flour for Fuel
Coquille, Oregon · Est. 2026

The highest-protein baking flour on the market. Built for people who eat with purpose. One meal. All your protein. Finally.

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24gProtein / ¼ Cup
8gNet Carbs
1:1Flour Substitute
OregonFarm Origin
The Problem

Flour has been empty for decades.

Traditional flour gives you 3 grams of protein per quarter cup, a blood sugar spike, and zero purpose. For people eating once a day, intermittent fasting, eating with intention — flour has always been the enemy.

Every tortilla. Every pizza. Every wrap. A missed opportunity.

We fixed that.

43.1775° N · 124.1908° W · Coquille, OR
The Farm
"This flour came from Joey's farm in Coquille, Oregon. Come visit us. This is where your food comes from."

ItsOMADe starts with real wheat grown on real Oregon land. Thousands of unsprayed acres outside Coquille — where the Coquille River runs through old growth forest.

Joey Russell has been farming this land for years. Two acres set aside. Organic. Documented. Every harvest filmed. The QR code on every bag takes you straight to the field.

Real land. Real farmer. Real fuel.

Non-GMO · Unsprayed · Oregon Grown
The Formula

Every ingredient earns its place.

Six ingredients — each one chosen because it makes the flour work better, taste better, or protein-pack harder.

Hero Ingredient · 45% of the Blend
Organic Vital Wheat Gluten
Grown in Coquille, Oregon · Joey Russell's Farm

Not sourced from a warehouse — grown on Oregon farmland, harvested clean. 75% protein by weight. Gives dough its stretch. Makes the tortilla flex without cracking. You can visit the field it came from.

Organic · 25%
Whey Protein WPC-80

80% protein concentrate. Pushes past 24g without affecting texture.

Organic · 15%
Chickpea Flour

Makes tortillas fold instead of crack. Adds subtle nuttiness.

Plant · 12%
Pea Protein

Neutral flavor. Boosts protein count silently.

Functional · 3%
Psyllium Husk

The binder. Lets you roll it thin without tearing.

First Batch — 100 Bags Only

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First batch is 100 bags. When it's gone, it's gone. Drop your email and you'll be first to know when it ships.

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