Grown in Coquille, Oregon · First Batch Coming Soon

ItsOMADe

Flour for Fuel

Coquille, Oregon · Est. 2026

The highest-protein baking flour on the market. Built for people who eat with purpose. One meal. All your protein. Finally.

Join the First Batch Our Story

24g

Protein per ¼ cup

Net Carbs

1:1

Flour Substitute

Farm Origin

The Problem

Flour has been empty for decades.

Traditional flour gives you almost nothing — 3 grams of protein per quarter cup, a blood sugar spike, and zero purpose. For the millions of people eating intentionally — one meal a day, intermittent fasting, clean eating — flour has always been the enemy.

Every tortilla. Every pizza crust. Every wrap. A missed opportunity.

We fixed that.

43.1775° N · 124.1908° W · Coquille, OR

The Farm

"This flour came from Joey's farm. Come visit us. This is where your food comes from."

ItsOMADe starts with real wheat grown on real Oregon land. Thousands of unsprayed acres outside Coquille — where the Coquille River runs through old growth forest and the air smells like rain.

Joey Russell has been farming this land for years. When we told him what we were building, he didn't hesitate. Two acres set aside. Organic. Documented. Every harvest filmed.

The QR code on every bag takes you straight to the field it came from.

Real land. Real farmer. Real fuel.

Non-GMO · Unsprayed · Oregon Grown

The Formula

Every ingredient earns its place.

No fillers. No mystery. Six ingredients — each one chosen because it makes the flour work better, taste better, or protein-pack harder.

Hero Ingredient · 45% of the Blend

Organic Vital Wheat Gluten

Grown in Coquille, Oregon · Joey Russell's Farm

This is what nobody else has. Not sourced from a warehouse — grown on Oregon farmland, harvested clean, and processed into the purest protein base we could build. 75% protein by weight. Gives the dough its stretch. Makes the tortilla flex without cracking. You can visit the field it came from.

Organic · 25%

Whey Protein WPC-80

80% protein concentrate. Clean dairy source. Pushes the protein number up without affecting texture.

Organic · 15%

Chickpea Flour

The pliability ingredient. Makes tortillas fold instead of crack. Adds a subtle nutty flavor.

Plant · 12%

Pea Protein

Neutral flavor. Pushes us past 24g protein per serving without adding any taste.

Functional · 3%

Psyllium Husk

The binder. Keeps everything together like real dough. Lets you roll it thin without it tearing.

First Batch — Limited

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Sell out with us.

First batch is 100 bags. When it's gone, it's gone. Drop your email and you'll be the first to know when it ships — and the first to get it.

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No spam. Just one email when it ships.

ItsOMADe

Flour has been empty for decades.

Every ingredient earns its place.

Be first.Sell out with us.

Be first.
Sell out with us.